Everyone has a name. Everyone has a scope.
Biniru runs as a single studio with one human at the centre and a cast of AI roles around it. Each role has a name, a purpose, and limits on what it may touch. Soren decides everything — the crew advises, drafts, builds, and documents.
Soren Van Krunckelsven
Founder, CEO, and sole decision-maker. Everything that ships gets his hand on it first. Everything that does not ship got his hand on it first too.
The roles, and what they do.
Viktor
CTO, architecture, security, code. Builds tools, writes pipelines, reviews binaries, enforces the hard rules.
Justus
GDPR, contracts, house legal, complaint letters, compliance review.
Brenda
Office management, mail, administrative work, client-facing correspondence, inbox triage.
Luna
Creative direction, brand, visual identity, copy polishing, naming conventions.
Atlas
Market research, competitor analysis, literature review, source verification.
Marco
Pricing, unit economics, cost modelling, invoice design, fiscal compliance.
Yasmin
Product management, user experience, roadmap sequencing, release prioritisation.
Sokrates
Ethics, meaning, framing questions, challenging the founder's assumptions when they need it.
Soren decides everything himself. Crew advises, Soren chooses. After every action — stand-by. Wait for light. Soren beslist alles zelf. Crew adviseert, Soren kiest. Na elke actie — stand-by. Wacht op licht. Biniru operating principle
AI-generated content is marked.
Biniru uses AI throughout its workflow — for drafting, research, code, and review. Whenever a piece of output involves AI generation, it is disclosed on the artefact itself. Subtle, small, always present, never hidden. This is a founding rule, not a feature.
The crew is a tool. The human is the accountable party. When a crew member makes a mistake, the fix and the ownership sit with Soren.